Friction Labs

We design websites and run AI agents for local businesses — see what we build →

Friction Labs

Case studies

Local businesses, winning more jobs.

Real outcomes from contractors and service businesses running on the Friction Labs stack.

HVACPortland, OR

Cedar HVAC

A two-truck HVAC shop losing after-hours calls now books jobs around the clock with an AI front desk.

3.4×
more booked jobs / month
41s
average response to a missed call
+58
new 5-star Google reviews in 90 days
PlumbingAtlanta, GA

Hamilton Plumbing

Hamilton went from chasing leads manually to a fully automated follow-up engine that closes cold quotes.

27%
more quotes converted
<60s
response to marketplace leads
11 hrs
of admin saved per week
RoofingDenver, CO

Riverside Roofing

A new website plus AI chat turned Riverside's site visitors into booked inspections.

2.6×
site-to-lead conversion
$7.8k
average job booked via chat
14 days
from kickoff to live
ElectricalChicago, IL

Sterling Electric

Sterling consolidated five disconnected tools into one Friction Labs stack — site, CRM, agents, booking.

1
connected system (from 5 tools)
+44%
repeat-customer bookings
100%
of calls answered or texted back
HospitalityPortland, OR

Pearl District Cafe

A neighborhood cafe turned a static page into a booking-and-reviews machine — catering inquiries now answer themselves.

12 min
median first reply (was next-day)
2.1×
catering bookings / month
+73
new 5-star reviews in a quarter