Calls captured
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§ 01 — The problem
Friction Labs
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Friction Labs
Calls captured, leads qualified, bookings confirmed — all in one live view, with the metrics that actually move money.
Friction Labs syncs to your phone, calendar, SMS, web forms, and tools you already use — and automates the daily friction (missed calls, double bookings, manual follow-up) on day one.
Every Friction Labs system is shipped with a metrics surface so you can see — to the minute — what's earning you money and what's not.
SMS, web chat, and missed-call follow-up all answered before the customer leaves.
Two-way SMS reminders 24h before — customers actually confirm or rebook.
Fixed scope, fixed price, hand-built. Most retainers don't even quote in this window.
Built by an engineer who lives ten minutes away — not an agency of agencies.
Marketing sites engineered like product. Sub-1s loads on a phone, conversion-focused copy, real performance budgets — not a $99 Wix template.
Zapier and Make for the stuff that fits, n8n for the stuff that doesn't. Eliminate the manual paste-from-A-to-B work bleeding your margin.
Books, confirms, reminds, and remembers. Twilio + A2P-compliant. Drops no-shows by two-thirds without a single human reply.
Web chat that qualifies leads, books calls, and answers in your voice — at 3am, in two languages. Claude + GPT under the hood, Friction Labs–tuned.
Synced with your calendar, your staff, your SMS, and your bottom line. Cal.com–powered, custom-skinned, hand-routed.
Every Friction Labs system runs the same way: a customer touches your business, our software qualifies them, books them, and confirms — without you lifting a finger.
Every service is fixed scope, fixed price, hand-built. No retainers that quietly grow. No agencies of agencies.
Web chat trained on your business. Qualifies leads, books calls, answers in your voice — at 3am, in two languages.
Hand-built marketing sites that convert. Loads in under one second on a phone.
Custom integrations between the tools you already use. Eliminate the manual work bleeding your margin.
Two-way SMS that books, confirms, reminds, and remembers — where 98% of customers actually read.
One link. Every channel. Zero double-bookings. Synced with your calendar, your staff, your SMS, and your bottom line.
A 30-minute call. We find every place customers are slipping through the cracks.
A one-page build sheet. Fixed scope. Fixed price. No change orders disguised as discoveries.
Seven days from spec to live. Hand-built, tested, handed over with the keys.
Monthly maintenance, monitoring, and iteration. We treat your stack like our own infrastructure.
No project managers, no offshored work, no account executives. You're talking to the person writing the code.
I'm Anthony Dominguez — a software engineer at a tech company by day, building Friction Labs for local businesses on nights and weekends.
I have a BS in Computer Science with a concentration in Artificial Intelligence. I spend my days writing production code that has to work for a lot of people without breaking on a Tuesday morning.
Friction Labs is what happens when I bring that same engineering rigor home, to the small businesses I grew up around in Union, NJ. The restaurants, the salons, the auto shops — the people who keep the city running and rarely get the same software the big chains do.
So when you hire Friction Labs, you're not hiring an agency. You're hiring an engineer who lives ten minutes away.
Concentration in machine learning systems and applied AI.
Production systems at a tech company. Same code quality you get here.
Small businesses in NJ and the surrounding metro. I take work I can drive to.
You text me. I text back. No accounts team in between.
You'll hear back within 24 hours. We don't take every project — only the ones we can win for you.