Friction Labs

Pricing

Simple pricing, per vehicle.

Pay for the vehicles you track. Trackers ship configured, cellular data is included, and there's no long contract.

Starter

For small fleets that need to see every truck today.

$19/vehicle/mo
  • Live GPS map and vehicle list
  • Speeding, idling, SOS and geofence alerts
  • Trips, stops and drive vs idle reports
  • 90 days of history
  • Email support
Get started
Most popular

Fleet

For growing operations that run on the numbers.

$29/vehicle/mo
  • Everything in Starter, plus:
  • Watch mode — updates every few seconds
  • IFTA mileage by state
  • Share links for customers
  • Owner, admin, dispatcher and viewer roles
  • 2 years of history
Get started

Enterprise

For large fleets, resellers and custom setups.

Custom
  • Everything in Fleet, plus:
  • Several companies under one sign-in
  • Volume hardware pricing
  • Help moving existing trackers over
  • Dedicated onboarding
Talk to us

Running more than 200 vehicles, or reselling trackers? Let's talk on a demo.

Questions, answered.

Do I have to buy trackers from you?

We supply trackers already configured for your account, so they work the moment they're installed. If you already have compatible trackers, we can usually move them over.

Is cellular data included?

Yes — trackers we supply come with an active SIM, and data is part of the plan.

How hard is installation?

Plug-in trackers take minutes. Hardwired units take a mechanic or installer about 20–30 minutes per vehicle. Then you type the IMEI into the app and pick the vehicle.

Is there a contract?

Plans are month to month. Larger fleets can choose annual billing — talk to us for details.

Can I add or remove vehicles?

Any time. You're billed for the vehicles you track, so it grows and shrinks with your fleet.

Still deciding? Get a free, no-pressure walkthrough of the live map.