Company
We help fleets know where everything is.
Friction Labs builds Fleet Tracker — live GPS tracking, alerts, trip history and IFTA reports for trucking and service fleets, on trackers we supply and set up for you.
Why we
started
Running a fleet means a hundred small questions a day. Where's the truck? Did it make the delivery? Why did it sit at that lot for an hour? How many miles did we drive in Pennsylvania last quarter?
The big telematics platforms answer them — with long contracts, clunky apps and hardware you have to program yourself. We thought small and mid-size fleets deserved something simpler.
So we ship trackers that work the moment they're plugged in, and an app that answers those questions at a glance. You run the fleet; we keep watch.
By the numbers
Live tracking that's actually live.
2–5 sec
updates while you watch a vehicle
15 sec
updates on the road, all day
< 1 min
from power-on to on the map
24 / 7
alerts — nights, weekends, holidays
What we believe
Ready out of the box
Trackers ship programmed for your account. You install them, type the IMEI, and the truck is on the map — no codes, no configurator.
We run our own servers
Fleet Tracker runs on infrastructure we own and operate. Your fleet's data stays yours, stays private, and is never sold.
Built for working fleets
Trucking, delivery, HVAC, construction, towing — we build for the companies whose day happens on the road.