Friction Labs

We design websites and run AI agents for local businesses — see what we build

Friction Labs

Integrations

Built on the best tools — wired into yours.

We assemble a proven stack and connect it to the systems your business already runs on. You don't buy or manage any of it — we build it, wire it, and host it.

Conversations & messaging

How your customers reach you and how the agents reply.

Twilio

SMS + call forwarding behind Riley and Max.

WhatsApp

Optional channel for follow-ups where customers prefer it.

Slack

Pipe hot leads and alerts to your team channel.

AI models

Routed for cost and quality — cheap by default, premium when it matters.

Claude

Reasoning and drafting for the AI command bar.

OpenAI

Available through the same model router.

OpenRouter

One router, many models — margin-aware escalation.

Scheduling & payments

Turn a conversation into a booked, paid job.

Cal.com

Real-time booking embedded in your site and agents.

Stripe

Deposits and invoices when your workflow needs them.

Google

Calendar sync and the Google review funnel.

Data & automation

The engine room — where leads are stored and workflows fire.

Supabase

Your CRM database, with per-client isolation.

n8n

The workflow engine running every agent.

Resend

Transactional email for receipts and recaps.

Zapier

Connect the long tail of tools you already use.

The platform we build on

Your site and dashboard, engineered to be fast.

Next.js

The framework behind your website and app.

Vercel

Edge-grade delivery patterns (we self-host on our VPS).

Already use a tool that's not here?

If it has an API, we can wire it in. Tell us your stack on a free call and we'll map the whole thing for you.