Friction Labs

We design websites and run AI agents for local businesses — see what we build

Friction Labs
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Roofing·Denver, CO

Riverside Roofing

A new website plus AI chat turned Riverside's site visitors into booked inspections.

2.6×
site-to-lead conversion
$7.8k
average job booked via chat
14 days
from kickoff to live

The challenge

High ad spend drove traffic to a site that didn't convert — visitors bounced with no way to book.

What we built

  • Fast, animated website engineered to convert
  • 24/7 AI website chat that books inspections
  • CRM to track every lead source's ROI

The site finally looks like the biggest roofer in town — and books like it too.

Founder · Riverside Roofing