Friction Labs

We design websites and run AI agents for local businesses — see what we build

Friction Labs

The product

Run your entire customer engine from one place.

Friction Labs captures every message and lead, lets AI handle the busywork, and hands you what matters — so you never miss a customer again.

60-second walkthrough — coming soon

Messages

One inbox for every channel.

WhatsApp, Instagram, Facebook, Google, email, web forms — every conversation in one place, and the AI replies and books in seconds. Anything tricky gets flagged for you.

Hi, do you have any availability this week?
Absolutely! I have Thursday 10am or Friday 2pm open — which works best? 📅
Drafted by AI · sent in 3s

Social + Media

Post everywhere from one composer.

Write once, publish or schedule across every connected channel, with your media library a click away.

Beat the heat 🔥 Book your AC tune-up this week and save 15%.
InstagramFacebookGoogleWhatsApp
Scheduled · Thu 9:00 AM Post

Reviews

Every review answered, on-brand.

The AI drafts a thoughtful, star-aware reply to each Google review — you approve and it's posted.

Dana R. · Google

"Booked my repair in minutes even after hours. Incredible."

Thank you so much, Dana! We're thrilled we could help — see you next time. 🙏 AI-drafted reply · ready to send

Automations

Follow-ups that run themselves.

Drip sequences, broadcasts, and comment-to-DM flows working around the clock so no lead goes cold.

New-lead nurture
128 enrolled
Active
IG comment → DM
342 triggered
Active
Spring blast
540 recipients
Scheduled

Ads

Ad leads land straight in your CRM.

Meta and Instagram lead-gen flows in automatically, deduped and ready to work — with spend and cost-per-lead at a glance.

$480
Spend
27
Leads
$18
Cost/lead
New lead from Meta ad → added to your CRM

See it working for your business.

Book a free setup call — we'll connect your channels and have your AI front desk live fast.