Friction Labs

We design websites and run AI agents for local businesses — see what we build

Friction Labs
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HVAC·Portland, OR

Cedar HVAC

A two-truck HVAC shop losing after-hours calls now books jobs around the clock with an AI front desk.

3.4×
more booked jobs / month
41s
average response to a missed call
+58
new 5-star Google reviews in 90 days

The challenge

Cedar's techs were on jobs all day and missed roughly a quarter of inbound calls — most of which went straight to a competitor. Their website was a dated one-pager with no booking.

What we built

  • New conversion-focused website with online booking
  • Riley — missed-call text-back agent
  • Quinn — review funnel after every completed job
  • CRM + pipeline with weekly AI summary

We stopped losing jobs the second a call goes unanswered. It paid for itself in the first week.

Owner · Cedar HVAC