Friction Labs

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Plumbing·Atlanta, GA

Hamilton Plumbing

Hamilton went from chasing leads manually to a fully automated follow-up engine that closes cold quotes.

27%
more quotes converted
<60s
response to marketplace leads
11 hrs
of admin saved per week

The challenge

Quotes sat un-followed-up for days. Leads from Yelp and Angi went cold before anyone called back.

What we built

  • Avery — multi-step follow-up sequences
  • Max — speed-to-lead responder for marketplace leads
  • Appointment booking wired to their calendar

It's like hiring a follow-up rep who never sleeps and never forgets.

Operations Lead · Hamilton Plumbing