← All case studies
Electrical·Chicago, IL
Sterling Electric
Sterling consolidated five disconnected tools into one Friction Labs stack — site, CRM, agents, booking.
1
connected system (from 5 tools)
+44%
repeat-customer bookings
100%
of calls answered or texted back
The challenge
Customer data lived in a spreadsheet, a booking app, an inbox, and two phones. Nothing talked to each other.
What we built
- One connected stack: website → CRM → agents → booking
- Full agent roster (Riley, Quinn, Avery)
- Done-for-you setup on our infrastructure
“Everything finally lives in one place, and the agents handle the busywork.”