Friction Labs

We design websites and run AI agents for local businesses — see what we build

Friction Labs

AI agents

A team that never misses a lead.

Each agent is a persona wrapped around a real, shipped workflow. They're SMS-first today — honest about what's live, what's next, and what's on the roadmap.

Inbound

Never let a call go unanswered — catch it and convert it.

Explore Inbound
R

Riley

Front-Desk Receptionist

Live

I make sure you never lose a customer to a missed call. I ring your phone first — if you can’t grab it, I text the caller back in seconds so the job doesn’t go to the next contractor on their list.

SMS + call forwarding

Outbound

Fill the board when it’s slow — reviews, follow-ups, reminders.

Explore Outbound
Q

Quinn

Reviews & Happy-Call Specialist

Live

After every finished job I follow up with your customer, make sure they’re happy, and walk the happy ones straight to your Google review page. More 5-star reviews, on autopilot.

SMS
A

Avery

Follow-Up Rep

Live

Leads go cold when nobody follows up. I run a polite multi-step text sequence until they reply, book, or opt out — so no lead slips through the cracks.

SMS

Speed to Lead

Beat competitors to every marketplace lead, in seconds.

Explore Speed to Lead
M

Max

Speed-to-Lead Responder

Next

The second a lead comes in from Google LSA, Yelp, Angi, Thumbtack, or Facebook, I text them back before your competitor even sees the notification. Speed-to-lead wins the job.

SMS

QA & Coaching

Score 100% of calls, surface lost revenue.

Roadmap · ships with voice

Voice (future tier) — this tier ships when voice does.

Want this team working your phones?

We'll build, brand, and run the agents for your business. Book a free call and we'll show you exactly what they'd do for you.