Friction Labs

We design websites and run AI agents for local businesses — see what we build

Friction Labs

Speed to lead

Beat every competitor to the lead.

Marketplace leads go to whoever replies first. Max texts them back before your competitor even sees the notification — because speed-to-lead wins the job.

How it works

1

A lead lands

Google LSA, Yelp, Angi, Thumbtack, or Facebook sends the lead to your inbox or webhook.

2

Max replies in seconds

Before you'd even hear the ping, Max has sent a personalized text introducing your business and asking the right qualifying question.

3

It qualifies and books

Max gathers the details, offers a time, and books the job — or hands a hot, warmed-up lead to you.

4

Nothing slips

Every marketplace lead is logged in your CRM with its source, so you can see which channels actually pay.

The agents on this job

M

Max

Speed-to-Lead Responder

Next

The second a lead comes in from Google LSA, Yelp, Angi, Thumbtack, or Facebook, I text them back before your competitor even sees the notification. Speed-to-lead wins the job.

SMS