Friction Labs

We design websites and run AI agents for local businesses — see what we build

Friction Labs

Inbound

Never lose a job to a missed call.

A quarter of calls to a busy shop go unanswered — and most go straight to a competitor. Riley makes sure that never costs you the job.

How it works

1

We ring you first

Calls forward to you as normal. Nothing changes when you can pick up.

2

Riley catches the misses

If you can't grab it, Riley texts the caller back within seconds — friendly, on-brand, and ready to help.

3

It books or routes

Riley answers common questions, offers your next open slot, and drops the lead into your CRM with full context.

4

You see everything

Every recovered call shows up in your dashboard with the conversation and outcome.

The agents on this job

R

Riley

Front-Desk Receptionist

Live

I make sure you never lose a customer to a missed call. I ring your phone first — if you can’t grab it, I text the caller back in seconds so the job doesn’t go to the next contractor on their list.

SMS + call forwarding