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Playbook

The missed-call playbook for contractors

Most contractors miss 20–30% of inbound calls. The fix isn't 'answer more calls' — you're on a roof. The fix is to make a missed call cost you nothing.

Step one: forward your line so you always get first crack. Step two: when you can't pick up, an agent texts the caller back within seconds with a real, helpful message. Step three: the agent answers basic questions and offers your next open slot. Step four: it all lands in your CRM.

Done right, a missed call becomes a booked job instead of a competitor's win. That's the whole playbook — and it's exactly what Riley does.

Want this working for your business? Let's talk.