Friction Labs

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Max, our speed-to-lead agent, is in build

We're shipping Max, the speed-to-lead responder. The moment a lead lands from a marketplace, Max texts them back before a competitor sees the notification.

Under the hood it's an n8n workflow: validate the inbound lead, resolve the tenant, insert it into the CRM, check opt-out status, then fire the first SMS through Twilio and log the result.

Speed-to-lead is the highest-leverage automation a service business can run. The data is clear — responding in under a minute dramatically increases the odds of winning the job.

Want this working for your business? Let's talk.