Friction Labs is a digital AI agency for local businesses. We design and engineer your website, then wire in AI agents, chat, booking, CRM, and automated follow-up — so every call, text, and lead turns into booked work.
The wedge is simple: a missed call is a lost job. Our first agent, Riley, makes sure that never happens — it texts the caller back in seconds and books them in. From there, the same system handles reviews, follow-ups, and speed-to-lead.
We don't hand you a pile of tools and a login. We build it, run it, and host it on our own infrastructure. You're judged on booked jobs; so are we.
Want this working for your business? Let's talk.